Day-of coordination services: you come aboard the day-of a bride’s wedding and provide her with phenomenal service with NO previous work being completed by your company? I think the answer is no. If so, why do you continue to call your services “day-of”? It’s misleading and you’re undermining your value (and the whole wedding industry). Wedding Day Management or Final Planning Services would be a great alternative versus Day-of.
This topic has been discussed for years but recently with the growth of wedding planner based Facebook group, the topic has become hot! We need to all be open to the idea of change for the betterment of the industry. As planners, we are the experts in the field to our clients. As an expert, it’s our duty to educate our clients with the truth.
We wanted to share this article with you by Renee Dalo of Moxie Bright Events. We love her perspective on this topic. She even shares how to keep your SEO strong with changing your verbiage.Let’s continue to education each other and grow the industry we so passionately love.
Have you changed your verbiage? Are you going to change your verbiage?